Scrunch AI pricing, checked 2 Oct 2026: Core is $250 a month for 125 prompts on 4 engines, Agency Core $500, and Enterprise is custom. What each covers.
“125 unique prompts” is a workload, not a bill. That is the number this review keeps running into.
Scrunch’s pricing page now shows a price. On 2 Oct 2026, Core was $250 a month for brands and Agency Core $500 a month for agencies, with Enterprise priced by quote. The page says “/mo” without stating whether that is billed monthly or yearly. This post separates what Scrunch publishes from what you still need to ask.
The public page lists “125 unique prompts”, “5 site audits / month”, “1 brand workspace”, “5 user licenses”, and “4 LLMs supported”. Those are useful buying units. You can use them to estimate whether a team can cover its brands, prompts, users and audit work. That tier, Core, is priced at $250 a month, and it also lists 5,000 responses a month.
The visible plan gives you a starting workload.
The page also lists 1 country, 1 persona and 5 competitors on Core, against unlimited countries and custom personas and competitors on Enterprise. The meaning is reasonably clear: some allowances are fixed in the visible plan, while others move to a custom arrangement. That matters when your workload includes several markets, audience types or competing products.
Fixed for some things, custom for others: that is the whole plan in one line.
Scrunch also lists “Page Optimizations · 1 / month” and email support. Its enterprise description includes custom prompt volume, complete site audits, custom brand workspaces, custom user licences, API access and integrations, expanded model coverage, SSO, a dedicated account team, and “9 LLMs supported”. The page frames the product as a way “for teams to evaluate Scrunch, establish AI visibility benchmarks, and prove impact before scaling.”
The visible tier offers email support. Enterprise adds Slack support, alongside the broader scope described on the page.
Yes, for Core. On 2 Oct 2026 Scrunch listed Core at $250 a month for brands, with 125 unique prompts, 5,000 responses a month and 4 LLMs (ChatGPT, Perplexity, Google AI Overviews and Copilot). Agency Core was $500 a month, with 250 prompts, 10,000 responses, 3 brand workspaces and 3 pitch workspaces. Enterprise is still a sales conversation.
The page does not state a billing interval for Core, and it gives no overage rates for extra prompts, countries, competitors or audits; its FAQ says Scrunch will contact you if usage keeps exceeding your limits. It does price extra users, at $25 a month each or 5 more seats for $75 a month, and it says annual agreements paid upfront get a discount equal to two months free, an offer it names for Enterprise clients.
For a small team, write down the work before contacting sales. Count the brands or workspaces you need, the prompts you want to run, the people who need access, the countries and personas you care about, and the number of site audits you expect. Scrunch publishes limits for some of those units, including 1 brand workspace, 5 user licences, 5 site audits per month, 1 persona and 5 competitors. The page marks other enterprise quantities as custom. Ask for model coverage, support and billing terms in writing too.
That list will make the quote easier to test.
You can compare the public workload, feature scope and confidence of the price evidence. Scrunch now publishes a number for Core, so the table puts it beside the others. It does not state the billing interval, so read it as the monthly figure shown on the page.
| Product | Public price | Visible workload | Model and access notes |
|---|---|---|---|
| Scrunch AI Core | $250 a month (billing period not stated; checked 2 Oct 2026) | 125 unique prompts, 5,000 responses a month, 5 site audits per month, 1 brand workspace, 5 user licences | 4 LLMs supported (ChatGPT, Perplexity, Google AIO, Copilot), 1 country, 1 persona, 5 competitors, email support |
| Scrunch AI enterprise | Custom | Custom prompts, complete site audits, custom workspaces and user licences, unlimited countries | API access, integrations, expanded model coverage, SSO, dedicated account team, 9 LLMs supported, email and Slack support |
| CiteGraph ChatGPT Only | $19 a month, from the published pricing details | 1 project, 20 questions, asked on ChatGPT only | No trial; cancel any time |
| CiteGraph Starter | $29 a month, from the published pricing details | 2 projects, 10 questions each, 3 runs per question on 4 engines, 6 tracked rivals, 30 written pages a month | No trial; cancel any time |
| CiteGraph Growth | $69 a month, from the published pricing details | 3 projects, 10 questions each on 4 engines (3 runs per question in weekly scans, 5 in a scan you start), 10 tracked rivals, 60 written pages a month | No trial; cancel any time |
The products do different jobs, and their units reflect that. Scrunch presents prompts, audits, workspaces, users, countries and model coverage. The fixed-price plans present projects, questions, runs, engines, rivals and written pages. The useful comparison is the work your team needs to buy.
Compare the unit that limits your team.
The free AI readiness check is a narrow test rather than a substitute for a full platform comparison. It needs no account, runs 15 checks and shows the fix for each. That can tell you whether basic site issues are blocking AI visibility before you commit to any monitoring product.
If your main need is a fixed set of prompts across a known number of models, ask how Scrunch counts a prompt and how often it can be rerun. If your need is recurring site work, ask whether the 5 monthly audits cover the whole site or a defined scope. If several people need access, confirm whether the 5 licences include everyone who needs reports. These questions are more useful than asking for a discount before you know what the plan contains.
The quote should match the workload, line by line.
The public page shows a Core price, but not what Enterprise buyers pay. The available material contains no customer invoices, verified buyer quotes, renewal prices or reported discounts. The listed allowances are clear; market pricing is not.
That is the limit of the data: we measured the public page, not private sales calls or a sample of customer contracts. We print the gaps because we do not know what we have not measured.
The missing evidence matters.
You cannot infer value from the number of LLMs alone. More model coverage may matter to your research, or it may add scope you will not use. You also cannot assume that every enterprise feature appears in every quote. The page lists API access, integrations, SSO and a dedicated account team under enterprise, but it does not give us the commercial terms attached to them.
The prompt allowance shows capacity. It says nothing about the result.
A prompt can be run once or many times. It can cover one country or several, and it can ask about a brand mention, a citation, a competitor or a category. Without the run rules and output details, you cannot treat 125 prompts as a direct substitute for answer quality. We also cannot say that buyers pay a typical amount, find the product easy to use, or renew at a particular rate.
We opened on the 125 prompts the visible plan promises. That figure has not moved; what has changed is that you now know what it leaves open: the billing interval behind the $250, the Enterprise price and the commercial terms behind the allowance.
Yes, for its Core plan. On 2 Oct 2026 the pricing page listed Core at $250 a month for brands and Agency Core at $500 a month for agencies, without saying whether that is billed monthly or yearly. Enterprise is custom, so you need a quote for it.
The Core plan, at $250 a month, lists 125 unique prompts, 5,000 responses a month, 5 site audits per month, 1 brand workspace, 5 user licences and support for 4 LLMs. It also lists 1 country, 1 persona and 5 competitors.
You can estimate the workload and the Core price of $250 a month, but the page gives no overage rates or billing interval, and no price beyond Core and Agency Core. The 125 prompts describe capacity.
Ask for the price and limits for your exact number of prompts, workspaces, users, audits, countries, personas and competitors. Also confirm model coverage, renewal terms, support, overage costs and what changes if you move to enterprise.
Cite this: CiteGraph, “Scrunch AI pricing”, 14 Sept 2026, https://www.citegraph.app/blog/scrunch-ai-pricing