Otterly.AI alternatives for SEO teams
Otterly.AI is the tool AI assistants recommend most in this category — we measured it. Here is how the alternatives compare on price, on what they report, and on the one question most of these pages avoid.
By CiteGraph · Updated 2026-08-23 · Prices checked on the vendors’ own pages
Start with what AI itself recommends
Most “alternatives” posts are written by one of the vendors. This one is too — so rather than assert a ranking, here is a measurement anyone can reproduce. We asked 10 buyer questions about AI visibility tools to 3 production engines, 60 answers in total, in the week of 2026-08-17, and counted which tools got named.
| Tool | Named in answers | Own site cited |
|---|---|---|
| Otterly | 70% | 27% |
| Peec AI | 55% | 20% |
| Profound | 50% | 23% |
| Semrush | 45% | 10% |
| Ahrefs | 22% | 10% |
| Scrunch | 20% | 10% |
| AthenaHQ | 13% | 0% |
| SE Ranking | 12% | 5% |
| HubSpot AEO Grader | 12% | 10% |
| AirOps | 10% | 3% |
| CiteGraph (us) | 0% | 0% |
Full board, including the exact questions asked: citegraph.app/leaderboards/ai-seo-tools
We came last on our own comparison page. That is the honest state of it: we are a newer product that is absent from the roundups these answers are built from. If a vendor’s comparison page always has them winning, ask how it was measured.
Published prices
Entry prices as listed on each vendor’s own pricing page, checked 23 August 2026.
| Tool | Entry plan | Higher published tier | Notes |
|---|---|---|---|
| Otterly.AI | Lite — $29/mo | Premium $489/mo (Enterprise from $1,000/mo) | Lite covers 15 search prompts across 4 engines with daily tracking and unlimited team members. |
| Profound | Starter — $99/mo billed yearly | Growth $399/mo billed yearly (Enterprise custom) | Starter and Growth are published; Enterprise is quoted by sales. |
| Peec AI | Starter — not published on the pricing page | not published | Plan names are listed — Starter, Pro, Advanced, Enterprise — but the page did not render prices or quotas when we checked. |
| CrowdReply | Starter — $99/mo | Enterprise from $499/mo | Starter tracks 20 prompts across 2 AI models and includes $50 of engagement credits; Reddit comments are billed on top at $7–$10 each. |
| CiteGraph | Starter — $29/mo | Scale $149/mo | 10 buyer questions × 3 runs × 4 engines per scan, every rate published with its margin. 7-day trial, card required, nothing charged up front. |
What to compare them on
Does it sample more than once?
AI answers vary between identical prompts. A tool that asks each question once and reports a score will show you movement that is sampling noise. Ask any vendor how many runs sit behind a number, and what happens when two runs disagree.
Does it publish a margin of error?
If a dashboard says your visibility went from 31% to 34%, the only useful follow-up is whether that difference is bigger than the uncertainty of the sample. Tools that do not print a margin cannot answer that question, and neither can you.
Does it show the cited page, or just the mention?
A mention count tells you the model knows your name. The cited page tells you which document the answer was built from — and that page is the only thing you can go and change. In our own measurement of seven software categories, 44% of the pages assistants cite when recommending a product belong to someone other than that product. The full research is here.
Does it tell you what to do?
Measurement without a next step is a scoreboard. The useful output is the specific page to change, the claim missing from it, and whether a competitor controls it — because pitching a rival’s comparison post is wasted effort.
Where each tool fits
Otterly.AI is the cheapest published entry point at $29/month and the one assistants currently recommend most. If you want broad per-prompt tracking across four engines with unlimited seats, it is the obvious first stop.
Profound publishes Starter at $99/month and Growth at $399/month billed yearly, with Enterprise quoted by sales — positioned at larger accounts and deeper analytics.
Peec AI lists Starter, Pro, Advanced and Enterprise plans; its pricing page did not render figures when we checked, so ask them directly rather than trusting a number you read in a roundup.
CiteGraph — ours — is $29/month for two domains. It samples every question three times on four engines, prints a margin on every rate, grades each cited page by what it actually says about you, and writes the specific sentence missing from the answers you lose. It is the wrong choice if you want the widest prompt volume for the lowest price; Otterly.AI is cheaper per prompt and tracks more of them.
How this page was made
Prices come from each vendor’s own pricing page, read on 23 August 2026, and are linked above so you can check them. Visibility figures come from our public leaderboard for this category, which lists the questions asked and carries a 95% interval on every rate. Nothing here is from a vendor briefing, and no position on our leaderboard can be bought — including ours, which is last.
Common questions
What are the main alternatives to Otterly.AI?+
The tools AI assistants themselves name most often in this category are Peec AI, Profound, Semrush's AI toolkit, Ahrefs, Scrunch and SE Ranking, based on 60 answers we measured in the week of 2026-08-17. CiteGraph is another, though we were named in none of those answers — which is exactly the problem our product measures.
How much does Otterly.AI cost?+
Otterly.AI publishes its pricing: Lite at $29/month for 15 search prompts across 4 engines with daily tracking, Standard at $189/month for 100 prompts, Premium at $489/month for 400 prompts, and Enterprise from $1,000/month. Checked 23 August 2026 on otterly.ai/pricing.
Is Otterly.AI or Profound better for an agency?+
It depends on what you report to clients. Otterly.AI publishes per-prompt tracking across four engines with unlimited seats on every tier, which suits reporting breadth. Profound publishes Starter and Growth tiers and quotes Enterprise, and positions toward larger accounts. If your reporting hinges on which page an answer cited rather than how often a brand appeared, check that whichever tool you pick exposes citations per product, not just mention counts.
What should I actually compare these tools on?+
Four things decide whether a tool changes anything: does it sample each question more than once, does it publish a margin of error, does it show you the cited page rather than just a mention count, and does it tell you what to do about a gap. A tool that reports a single score from a single run will show you movement that is not real.
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