Profound pricing: what it costs and who it is for

Profound no longer publishes a self-serve price for brands. Its pricing page, checked on 2 Oct 2026, offers brands a free 7-day Trial and a custom Enterprise plan. The published prices are for agencies: Agency Growth at $99 a month plus add-ons, with each full client workspace at $399 a month.

This guide explains what each visible tier includes, how Agent credits affect usage, and what to ask before speaking with sales. It also separates a published price from a price you can budget with confidence.

What does Profound AI actually cost you?

The Profound pricing page has two tabs. For brands, it lists a free Trial and Enterprise as Custom, with tailored packages. For agencies, it lists Agency Growth at $99 a month plus add-ons, each full client workspace as an add-on at $399 a month, 5 more trial workspaces at $199 a month, and a custom Agency Enterprise plan. The page shows these as “/month” prices and does not say whether they are billed monthly or yearly. That is the direct answer: a brand can try Profound for free, then needs a quote, while an agency can buy without one.

The Trial runs 50 prompts daily for 7 days on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits and no exports, API or history. An agency client workspace tracks 100 prompts a day on ChatGPT, Perplexity and Google AI Overviews and includes 400 Agent credits a month. An answer engine is the service being monitored, a prompt is the question you track, and a credit is the unit used for Agent activity. Those are the three terms that matter most when you compare the plans.

If you are checking Profound AI pricing for a small brand team, there is no monthly figure to stop at: after the trial, the next step is a sales call. Before it, decide whether your work needs several answer engines, more than 50 prompts, or repeated Agent runs, because those shape the quote.

What do you actually get in each Profound pricing tier?

The Trial is the narrowest package. The page says it runs 50 prompts daily for 7 days on three engines, using a recommended prompt set you cannot customise, in one language and one region. It shows you the product, not a lasting monitoring setup.

Agency Growth is the only self-serve paid plan, and it is for agencies. It includes 10 pitch workspaces a month (25 prompts each, for 7 days with an option to extend), and each full client workspace, at $399 a month, tracks 100 prompts a day on three engines with 400 Agent credits a month. That gives an agency a per-client price, though not a complete forecast of each client’s Agent usage.

Profound describes Enterprise differently. It says the package includes AI Marketer credits for your whole team, a tailored prompt tracking plan and up to 9 answer engines. It also lists dedicated support, with Slack or a dedicated specialist among the options, and SSO/SAML plus SOC 2 compliance. Those are signals about organisational requirements, access controls, and support expectations, not a published feature by feature contract.

The phrase “tailored prompt tracking plan” matters for agencies and groups with several brands. It suggests that the prompt workload is negotiated rather than selected from one public allowance. The page no longer sets a team-size line: both the Trial and Enterprise include unlimited seats. For a brand, Enterprise is simply the only paid plan.

Is the Profound Enterprise plan right for you?

Profound describes Enterprise as being “For companies operationalizing AI Search insights and running marketing agents at scale” on its public pricing page. That points to a buyer with several stakeholders and broader monitoring needs. The security and support features already noted add procurement and access requirements to the decision. They do not establish that every Enterprise customer receives the same package.

Seats are not the dividing line. Profound says both the Trial and Enterprise include unlimited seats, and that Enterprise is the choice for ongoing daily tracking, more answer engines, tailored prompt and Agent usage, and dedicated support. The agency prices are not a guide to a brand’s Enterprise quote.

An agency can see how Profound counts clients: each full client workspace is a $399 a month add-on. A company with several brands or product lines should ask how Enterprise counts them, because the answer could change the package even when the prompt list stays the same.

The security language belongs in the commercial discussion too. SSO/SAML and SOC2 compliance may matter to your procurement team, but the scope of those controls and documents will need confirmation in the quote. Ask what is available at signing and what requires a particular package. Procurement teams rarely enjoy discovering that a familiar acronym was doing unpaid work.

What do Agent credits mean for your Profound bill?

Profound says credits are the unit of measurement for Agent usage. It also says that each time an Agent runs, it consumes credits relative to its complexity. That makes the credit allowance more important than the headline prompt count for workflows that use Agents heavily. The page never says whether a prompt and an Agent run are billed the same way, so ask directly.

The Trial includes limited AI Marketer credits, and the self-serve Agency Growth plan includes 400 credits a month for each client workspace. The public page gives no universal credit cost for each Agent task because consumption depends on complexity. You therefore cannot infer the number of runs your team will get from the allowance alone. Ask sales for examples that match your actual workflow rather than accepting a generic average.

The page gives you a choice when the allowance is reached. Your account can be configured either to allow continued usage with overage billing or to pause usage. Overage protects continuity but makes the final bill less predictable, while pausing protects the budget and may interrupt monitoring or campaign work.

Ask whether the overage rate is fixed in the order form, whether different Agent tasks use different rates, and whether unused credits carry forward. Also ask whether prompt tracking and Agent usage share a pool, then request a worked example showing both on one invoice. The useful answer is a usage model in writing, with your companies, engines, prompts, Agent workflows, and expected users included. That model should show the allowance, the overage trigger, and the pause behaviour.

What should you ask before you take the Enterprise call?

Start with scope. Ask which answer engines are included in your proposed package, whether “up to 9” means a hard ceiling, and how a new engine affects the price. Because prompt tracking may span brands, regions, clients, or workspaces, ask which unit sales uses for your account before you compare quotes. The package will be easier to judge once those boundaries are written down.

People and access need the same treatment. Profound says Enterprise includes unlimited seats, so ask whether permissions differ by role. Ask whether SSO/SAML is part of the quoted package or an add-on, and which support channel you receive. The page lists email, dedicated Slack and a dedicated specialist with a 24-hour SLA as Enterprise support options, which makes the choice worth putting in the order form.

Ask for the Agent economics in plain language. What counts as an Agent run, how does complexity affect credits, and which activities spend them? Ask sales to price both continued usage with overage billing and a configuration that pauses usage, because those are materially different operating choices. Then ask how the package changes when your prompt, company, or user count changes.

Enterprise is described as Custom with tailored packages, and the page says account teams determine the right package based on an organisation's marketing goals when additional credit thresholds are needed. Ask what is fixed, what is negotiable, and how long the quote remains valid. Finally, request a sample report or workflow that resembles your work, showing the engines, prompts, companies, and Agent tasks you actually use. A useful sample should show the resulting coverage and usage treatment rather than just an abstract tour of the interface.

What can you not tell from the public Profound pricing page?

We can tell you the published agency prices, the free Trial, the Enterprise custom label, the visible prompt and credit allowances, and the support and security language on the page. We cannot tell you the typical Enterprise quote, the price of extra credits, the treatment of unused credits, or the final commercial terms.

We also cannot tell you how the product will perform for your prompts or category from pricing information alone. A plan can include the right number of engines and still be a poor fit if its workflow does not match how your team investigates answers. Pricing shows capacity and packaging. It does not prove usefulness.

Our comparison has the same limit. We are reading public plan descriptions, not negotiated contracts or a representative set of customer bills. We measure samples, and we do not know what we have not measured. Treat this page as a buying brief, then replace the unknowns with written answers from the vendor.

If you need a fixed allowance and a visible monthly bill, CiteGraph's plans make that part of the decision easier to inspect, though the products and workflows are not identical. For a wider view of which sources own AI answers, you can also read CiteGraph's weekly research on who owns AI answers.

For brands, Profound is a free 7-day trial, then a custom Enterprise price that is not published; for agencies, it is $99 a month plus $399 a month for each client workspace.