Guides · written from measurements, not opinions

How to become the answer.

Everything here is checked against vendors’ own pages or our own public measurements. Where we don’t know something, we say so.

The cheapest way to track AI mentions of your brand

Manual checks, spreadsheets, free tiers and paid tools compared, including doing it yourself for nothing.

Otterly.AI alternatives for SEO teams

Published prices, what each tool reports, and measured data on which of them AI recommends. We come last.

How to choose an AI citation tracking tool

Six things a tracker has to get right, each with a test you can run on any vendor before paying. Written by a vendor, and it says so.

How to track AI search citations across ChatGPT and Perplexity

Tracing every citation to the exact source page and the competitor behind it: sampling, the citation record, frequency without noise, missed citations and their fix, and reporting another team can reproduce. With screenshots from our own scan.

How to measure brand citations in ChatGPT and other AI assistants

Prompt design, repeated sampling, citation classification, missed-opportunity scoring and real error bars, with worked examples from 5,639 answers and a downloadable schema.

AI search visibility tools: features, evidence and pricing models compared

Four pricing models and who each suits, dated prices, the measured evidence, CiteGraph and Profound by the same criteria, and a checklist to validate any of them.

Who owns AI’s answers

Our weekly measurement across seven software categories: the original research behind these guides.