Peec AI vs Semrush

We ran the check ourselves across 80 answers to 10 buyer questions on 4 engines, using CiteGraph's weekly leaderboard. Peec AI appeared in 53% of answers, with an interval of 42 to 63, while Semrush appeared in 33%, with an interval of 23 to 43. Peec appeared more often in this sample, but that does not settle the buying decision. For a team already using Semrush, the useful question is what Peec adds, how its pricing is structured, and when Semrush alone is enough.

Semrush covers the core work

Semrush already has a route into AI visibility work. Its AI pricing page lists AI visibility reports for any domain, competitor analysis, prompt research, site audit for AI readiness, and mentions from ChatGPT, Google AI, Gemini, and Perplexity. It also lists daily, weekly, and monthly data updates.

The package includes 25 custom prompts with daily AI rankings and 1 domain for Brand Performance analysis. The Semrush AI pricing page shows £80.22 per month per domain when billed annually. Additional users start at £36 per month.

That is a workable starting point if you want to monitor one domain, inspect competitors, and connect AI visibility work to an existing SEO process. Semrush is likely enough when those are the jobs and the listed allowance covers them.

Peec widens prompt coverage

Judging by its plan structure, prompts, models, projects, tracking frequency and reporting features, Peec is built around prompt tracking as a standalone job. Its public plan descriptions list 50 prompts on Starter, 150 on Pro, and 350 on Advanced, with 3 models and daily tracking on those plans.

That creates a different operating model from the Semrush package above. You choose a prompt allowance and model coverage, then use the results to watch how brands appear in AI answers.

“Pricing is based on the number of tracked prompts and models analyzed.”

Peec AI, pricing page

That sentence tells you what to compare. Do not compare the product names or dashboard screenshots. Compare prompts, active models, tracking frequency, projects and the reporting features you will actually use.

Supported countries and languages carry no additional cost, according to the same page. Advanced adds multi-country tracking and Looker Studio integration. Enterprise adds custom prompt tracking, all models, daily or weekly tracking, unlimited projects, custom prompt setup, API access and single sign-on.

Pricing follows different units

Peec now shows its prices. On 2 Oct 2026, Starter was €85, Pro €205 and Advanced €425 a month billed monthly, or €70, €180 and €360 a month billed annually. With Semrush priced in pounds and Peec in euros, the combined monthly cost depends on the tier you need and the day's exchange rate. Peec also lists a 15% discount for annual billing, and its monthly AI answer count multiplies tracked prompts by active models and tracking frequency.

Start with the work you need to add. Write down the number of prompts, active models, projects, tracking runs and reporting destinations. Then read the price of the Peec tier that covers those requirements, rather than comparing a headline plan with Semrush's per-domain figure.

Daily tracking can use more of an allowance than a smaller schedule, depending on the plan. A second dashboard only helps if someone reconciles it against Semrush's numbers and acts on the difference.

The samples show different reach

The leaderboard gives a useful signal, but not a product verdict. Peec's 53% and Semrush's 33% show how often each product was named in this sample of buyer answers.

Peec's own site was cited in 18% of answers, while Semrush's own site was cited in 9%. The most cited Peec page was its AI instructions page. The most cited Semrush page was its AI pricing page.

Those figures describe what the engines used in this sample, not the quality of either vendor. We measure samples, print the intervals, and do not know what we have not measured. This leaderboard covered 80 answers, 10 buyer questions and 4 engines in one week, so it does not tell you how either tool performs on your prompts, countries or reporting process.

Clearer pages still matter

A tracking tool can show that a brand is missing. It cannot, by itself, make a buyer answer cite the right page. Your content still needs clear facts, useful comparisons and pages that answer the question the model is trying to resolve.

The free AI readiness check gives you a simple before-and-after view. Before a fix, its 15-check report flags the failed check. After you apply the shown fix, the report shows the fix for that check. It needs no account, so you can use it before adding another recurring tool.

That is the practical split: a tracker helps you find visibility gaps, while a readiness check helps you inspect the page and access problems that may sit underneath them. A comparison page should state the buying decision, show the relevant limits and answer the comparison in a section that can stand on its own.

Semrush remains enough sometimes

Semrush is likely enough when you have 1 main domain, a modest prompt set and an existing process for turning AI visibility reports into SEO work. Its listed package may cover a small team that wants a regular brand check rather than a larger research programme.

It is also a sensible choice if your team already uses Semrush for competitor research, site audits and reporting. Adding Peec can create a second source of truth. Someone then has to decide why the numbers differ, which prompt set is official and which dashboard belongs in the monthly report.

Peec earns a place beside Semrush when the missing work is wider prompt coverage, model choice or project separation. As noted above, Enterprise's unlimited projects and API access matter when those requirements are real, not merely available on a plan page.

Team access belongs in the calculation too. Peec lists unlimited users on its Starter and Pro descriptions, while Semrush lists additional users starting at £36 per month.

Choose the second tool deliberately

Start with the job Semrush does not cover well. If that job is wider prompt coverage and more frequent tracking across projects, Peec is the closer addition. If the job is basic readiness, a one-off diagnosis may be enough before you commit to another recurring subscription.

Then compare like with like. Put Semrush's prompt and domain allowance beside Peec's prompt tiers, model choices, projects, tracking frequency and current price. Include Semrush's additional-user charge if more people need access.

Finally, run your own prompts through both products for a defined period and inspect the underlying pages, rather than looking at the visibility percentage alone. Check whether the tools identify the same missing answers, whether the findings change what you publish and whether anyone on the team acts on the report.

We opened with a 20-point gap in the leaderboard, 53% for Peec and 33% for Semrush. What's changed is the question: it is no longer which tool wins, but whether your team has a measured prompt gap Semrush does not cover, a price for filling it and someone assigned to act.

Without those conditions, Semrush may be enough. With them, Peec has a clearer job beside it.